Stories of passion, pursuit, people and place.
LORE is a living collection of conversations, journeys and observations from the people who make, preserve and carry culinary culture forward. We document the traditions, families, places, artisans and folk wisdom behind extraordinary food, exploring the craftsmanship, philosophies and stories that give it meaning. From ancient fermentation practices to the hands keeping them alive today, LORE exists to remember what time might otherwise forget; not only how something tastes, but why it exists, who carried it this far, and what it means to pass it on.
Conversations with the people who carry traditions forward.
In a family business, becoming a successor is not a right promised to you simply because you were born into the family. That right is cultivated through patience, humility, and the determination to inherit something greater than yourself and carry it forward into the future.
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From Japan's celebrated whiskies to India's emerging craft gins, every remarkable craft begins long before the distillery; with water, climate, landscape, and the people who choose to honour them.
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Yamakawa Jozo was founded in 1943. In an age where speed and mass production are often seen as measures of success, Kanako Yamakawa speaks about choosing the slower path of kioke brewing; and the responsibility of carrying its rare craft and culture into the future.
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Why True Luxury Begins Where Excess Ends
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When a brewery has lived for more than two centuries, success is no longer measured in years or profits, but in whether each generation leaves the craft stronger than they found it.
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When I think about Japan and food, I don't think of variety. I think of obsession. The kind of obsession where a chef spends forty years perfecting one bowl of ramen. Where a sushi master trains for a decade before being allowed to make rice. Japan's genius isn't in doing everything - it's in doing one thing so well that the world travels to taste it.
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From 8–15 August, join us as we celebrate Japan Month India through stories, craftsmanship and exceptional flavours.
Read conversations with Japanese artisans and Indian professionals, discover the people behind the craft, and enjoy exclusive Japan Month offers on our curated collection.
Explore. Read. Shop.
