SpicedLore presents

FRAME
THE LORE

The Food, Film & Visual Storytelling Contest by SpicedLore. Bring your perspective to the frame.

A story worth sharing

Food carries memory, place and feeling. FRAME THE LORE invites creators to tell those stories through film and visual storytelling.

The reward

Share your work for the chance to experience a creative journey in Japan.

A Japan experience

Key dates

Add the contest schedule, eligibility and submission details here.

Submissions close: 20th December 2026

Put your point of view in the frame.

We look forward to seeing the stories you bring to life.

FRAME THE LORE

THE FOOD, FILM & VISUAL STORYTELLING CONTEST

Make your film. Win the opportunity to document Japan.

For freelance filmmakers, videographers, video editors and independent visual storytellers.

Entry Fee: ₹999 Submission Deadline: 20 December 2026

HOW IT WORKS

01

REGISTER

Enter the contest for ₹999.

02

RECEIVE YOUR SAMPLE

Receive the product sample and submission instructions.

03

FILM & EDIT

Independently create both required films.

04

SUBMIT YOUR FILMS

Upload both videos through the Google Drive link provided after registration. Deadline: 20 December 2026.

05

JAPAN JOURNEY

Winner announced in the first week of January 2027. The trip is planned for the second or third week of February 2027.

GO BEYOND THE FRAME

One winner. A journey through Japan. A story worth telling.

The selected filmmaker will travel with SpicedLore to Japan to document the people, craftsmanship, culinary traditions and experiences encountered along the way.

The journey includes

  • Return airfare to Japan.
  • Accommodation for the organised trip.
  • Domestic travel associated with the planned itinerary.
  • An opportunity to document SpicedLore's journey through Japan.

Only one winner will be selected.

MADE FOR INDEPENDENT CREATORS

Can you shoot it, shape it and tell the story?

FRAME THE LORE is for freelance filmmakers, independent videographers, video editors who shoot their own footage, documentary creators and visual storytellers.

We're looking for people who can work independently, capture authentic moments and transform footage into a compelling finished film.

One creator. From camera to final cut.

The same participant must independently plan, film and edit both submissions. Team entries are not permitted.

TWO FILMS. TWO PERSPECTIVES.

FILM 01 | PRODUCT STORYTELLING

Yamaroku Shoyu Tsuru Bishio

Create a compelling short-form film featuring this four-year-aged Japanese wooden-barrel soy sauce. Explore its craftsmanship, character, visual details or culinary applications. Use cinematography, lighting, composition, sound and editing to turn a product into a story worth watching.

FILM 02 | DOCUMENTARY STORYTELLING

People, Places & Authentic Stories

Submit a film demonstrating your ability to document real people, places, interviews or unscripted moments. A Japan-related film is welcome but not mandatory. Previously created work is acceptable if you personally filmed and edited it.

Technical specifications

  • Vertical 9:16 format.
  • Minimum resolution: 1080 × 1920 pixels.
  • MP4 with H.264 video preferred.
  • Duration: 20–90 seconds per film.
  • Clear, balanced audio.
  • No third-party platform watermarks.
  • Submit through the Google Drive link provided after registration.
  • Deadline: 20 December 2026.

Both films must be independently filmed and edited by the registered participant.

BRING YOUR OWN GEAR

Your camera is part of the brief.

A DSLR or mirrorless camera is mandatory. Participants must independently provide all equipment required to film, record audio, capture footage and edit both submissions.

SpicedLore will not provide or reimburse camera equipment, accessories, equipment rentals or production gear for the contest submissions or the Japan journey.

Participants must be capable of independently operating their equipment and completing the entire production process.

YOUR ENTRY, STEP BY STEP

  1. 01

    REGISTER

    Purchase your entry for ₹999 through this Shopify page.

  2. 02

    RECEIVE THE PRODUCT SAMPLE

    After registration, SpicedLore will provide the product sample and relevant submission instructions.

  3. 03

    CREATE YOUR FILMS

    Independently film and edit both required submissions.

  4. 04

    UPLOAD YOUR WORK

    You'll receive a Google Drive link after registration. Upload both videos using the provided instructions.

  5. 05

    MEET THE DEADLINE

    Your complete submission must be received by 20 December 2026. The winner is expected to be announced in the first week of January 2027.

THE JAPAN JOURNEY

The opportunity is extraordinary. The arrangements should be clear.

Planned travel window

Second or third week of February 2027.

Expected duration

Approximately one week or longer, depending on the final itinerary.

COVERED BY SPICEDLORE

  • Return airfare to Japan.
  • Accommodation for the organised trip.
  • Domestic travel associated with the planned itinerary.

THE WINNER IS RESPONSIBLE FOR

  • Obtaining a valid passport.
  • Applying for and obtaining the required visa.
  • Travel insurance.
  • Food and drinks.
  • Personal excursions and optional experiences.
  • Shopping, personal expenses and incidentals.
  • Equipment, equipment rentals and additional production gear.

SpicedLore will provide a recommendation letter to support the winner's visa application. Visa issuance is subject to the decision of the relevant authorities.

The travel opportunity is non-transferable, cannot be rescheduled at the winner's request and cannot be exchanged for cash or another monetary benefit. If the selected winner cannot travel or fulfil the agreed requirements, the organiser may withdraw the selection and choose another eligible participant at its discretion.

YOUR STORY STARTS HERE

Enter FRAME THE LORE.

Create two original films. Demonstrate your craft. Compete for the opportunity to document SpicedLore's journey through Japan.

Entry fee ₹999
Submission deadline 20 December 2026

Your registration includes contest participation, the product sample and consideration for the single winner position. Registration does not guarantee selection or travel.

The participation fee is non-refundable once registration is completed.

REGISTER & ENTER THE CONTEST

Terms & Conditions

Please review the contest rules, submission requirements and travel conditions before registering.

Your camera can take you places. Your stories can take you to Japan.

Submit two films. Show us how you see the world. Compete for the opportunity to document SpicedLore's journey through Japan.

₹999 entry fee

Submissions close: 20 December 2026

ENTER FRAME THE LORE