FRAME THE LORE is a food, film and visual storytelling contest by SpicedLore, inviting creators to showcase their filmmaking and documentary skills.

What You’ll Create

• Product Film: Feature Yamaroku Shoyu Tsuru Bishio, a four-year-aged Japanese wooden-barrel soy sauce.
• Documentary Film: Showcase your ability to capture people, places, interviews and authentic moments.

The Opportunity

• One selected winner.
• An immersive storytelling journey to Japan.
• Return airfare, accommodation and itinerary-related domestic travel covered by SpicedLore.

Participation Requirements

• Registration fee: ₹999.
• DSLR or mirrorless camera mandatory.
• Both videos must be independently filmed and edited by the registered participant.
• Submission deadline: 20 December 2026.
• Expected winner announcement: First week of January 2027.
• Proposed Japan journey: Second or third week of February 2027.

Important Information

• Registration fee is non-refundable, subject to applicable law.
• Passport, visa, travel insurance, meals, personal excursions, shopping and incidental expenses are the winner’s responsibility.
• The winner must obtain the required visa; approval is determined by the relevant authorities.
• Only one winner will be selected. Full eligibility, submission rules, travel conditions and content usage terms are available on the FRAME THE LORE event page.

Ready to frame your story? Register for FRAME THE LORE and submit your films for a chance to document Japan through your lens.

LEARN MORE ABOUT THE EVENT ON FRAME THE LORE EVENT PAGE